Have you always wanted to try that viral pasta recipe but didn’t know how? TikTok is making it simpler than ever to test and enjoy food trends with the creation of their virtual restaurants. TikTok is partnering with Virtual Dining Concepts to launch a delivery-based food service chain, in line with the ‘ghost kitchen’ trend.
Is TikTok Opening A Restaurant?
Although the short-form video app isn’t opening a restaurant in and of itself, it is launching a delivery service. nTikTok, abbreviated as TikTok, is following the “ghost kitchen” trend, which means that they won’t have a physical location but will offer delivery or drive-thru services instead.
According to Insider, TikTok Kitchens will initially operate out of national chain restaurants like as Buca di Beppo and Bertucci’s, and will provide throughout the United States.
In talks with Bloomberg, Virtual Dining Concepts President Robert Earl explained: “Look, you have a platform with a billion viewers monthly who are constantly engaged, as the numbers show.
“It’s the first time there’s a brand like this out there — an audience of hundreds of millions of people.”
What Will ‘TikTok Kitchen’ Serve?
TikTok’s newest business project will offer meals that have already gone viral on the site. Foodies may anticipate to be able to order baked feta pasta, smash burgers, corn ribs, and pasta chips directly to their homes, according to reports.
The menu will be updated every three months, in line with the ever-changing culinary trends on TikTok.
In addition, the sales from ‘TikTok Kitchen’ will be used to help platform creators that have inspired the food and menu items, as well as food and menu item producers on the site.
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When Will TikTok’s New Venture Launch?
The endless possibilities of ‘TikTok Kitchen’ have us salivating, but we’ll have to wait until March 2022 to try it.
The first 1,000 locations will be in the US, with Virtual Dining Concepts aiming to have 1,000 additional locations open by the end of 2022.
In the meantime, stay current on TikTok’s social media to keep up with things. We can’t wait!
