Bill Post Net Worth: How Much He Made From The Pop-Tarts?

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Pop Tarts are a sweet pastry delight that American families have been enjoying for years. Bill Post sadly passed away on 10 February 2024 and his passing has sparked interest in his wealth. The pastry known as ‘Pop-Tarts’ which is rectangular in shape and has a variety of fillings was first introduced in 1964.

It is a brand of toaster pastries produced and distributed by Kellanova and is most popular brand to date in the United States with millions of units sold each year. Pop-Tarts became a product of Kellanova following the spinoff of Kellogg’s breakfast cereal operations into WK Kellogg Co., in 2023. Bill Post was survived by his wife, Florence Post.

Bill Post Net Worth

Bill Post is a very highly consumed product in the USA whose store opened in New York City in 2010; it was operational until December 31st of that year. Sales of Pop-Tarts had increased for 32 straight years. Kellanova continuously tests and tries new flavors to adapt to changing consumer tastes, and it always has between twenty and thirty flavors in production at any given time.


The variety of tastes available outside of the US is far smaller. This is because some food coloring or high fructose corn syrup may be prohibited by local legislation. His net worth was estimated to be $8 Million dollars.

Bill Post helped invent Pop-Tarts

Post, the largest rival of Kellogg’s had a method for dehydrating food and wrapping it in foil to preserve its freshness in the beginning of the 1960s.

They modified the procedure to create a new toaster-prepared breakfast pastry because they were trying to grow their morning business and had originally used it for dog food.

In 1964, Post called its new product “Country Squares” and revealed it to the media a few months before it was released onto the market.

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Kellogg’s wanted to make their own version of Country Squares after finding out about them. They hired Bill Post, a guy who used to work for Keebler and managed to create their own breakfast pastry in a short amount of time. At first, they called it Fruit Scones but then they changed the name to Pop-Tarts as a play on words with the popular Pop Art movement.

Pop-Tarts were a big hit and people loved them so much that Kellogg couldn’t make enough to meet the demand. When the first batch of Pop-Tarts reached stores, they flew off the shelves within two weeks leaving empty shelves everywhere.

Kellogg’s even had to apologize through advertisements for not having enough stock. Instead of decreasing interest, this apology only made more people want Pop-Tarts. In the beginning, Pop-Tarts were available in four flavors: strawberry, blueberry, brown sugar cinnamon, and apple currant (which was later changed to apple-berry). In 1968, Sprinkles were added to several flavors.

There are over 20 standard Pop-Tart flavors, including hot fudge sundae, raspberry, s’mores and grape, as of 2024.


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